It doesn’t matter what industry you’re in, when it comes to your website you want people to be drawn to it. You want a website that is visually appealing but more importantly it needs to be user friendly: easy to navigate, fast, and provide the information that users are looking for.

Sounds pretty easy, right?

Yes, there are user friendly software’s out there that make it easy to literally build the site but is your site good? Is it effective? 

If your website isn’t converting viewers into leads, customers, or followers then you may be missing the mark.

I have come up with 7 tips to help you create a mouth-watering site and get your viewers returning time and again.

  • Site Structure
  • Responsiveness
  • Web Copy
  • Information
  • Functionality
  • Original Content
  • Attractive Visuals

Site Structure

A common mistake that people make when designing their site is to jump right in! When you don’t plan your site out ahead of time it can become a disorganized mess. People often add pieces and parts as they come to them rather than creating a website with intention.

When designing a website you should always start with a brainstorming session to see what pages are needed, what information will go on each page, and how they tie together. This is where you can think about your call to actions and incorporate a funnel into your planning.

Once you have your general concept I like to create rough sketches or wireframes for each page to make sure everything flows and visually aligns. This makes it easier for your viewer to read and digest what you’re putting out there.

Responsiveness

It’s almost 2022, everyone is on a mobile device of some sort and it’s important that your viewers can look you up on a whim and access the information that they’re looking for. 

Creating a website that is readable on a desktop computer and your phone or tablet makes it easy for users to navigate. Depending on who your target audience is they may be looking the majority of the time on their phone, make sure your website is readable and can be easily navigated there. 

I’m a little older and I prefer looking things up on my phone at first and then I often find myself going to a computer so I can see it larger, however, if the site was hard to navigate or looked really dated I never would have returned at the computer. I would have found another company that provided similar information in an easy to read format. Don’t lose your viewers!

Web Copy

Keep it simple. You’ll hear this a lot and it applies to a number of different design formats. 

The easier something is to read and interpret the more likely your message will be received. If you have a large block of text people will skim the first line or two and move on. Break up your text into small paragraphs or use visual images to help convey your message.

Information

Provide pertinent and accurate information. 

What is your customer looking for?

Give it to them, don’t make them hunt for it. If it takes too long for a user to navigate your site they will move on. If it seems like your information is inaccurate they won’t trust anything else on your site and they will move on. Don’t give your user the opportunity to leave.

Functionality

Think about your end user. 

What is your client or customer coming to your site to find? Are they coming to shop? Looking up information on a specific topic?

Think about what you can offer your customer and how you can make their life easier. Answer those questions up front, tell them why they want to work with you and make this information front and center. You only have a few seconds to get their attention and keep them on your page so don’t risk it. 

If the user is looking for something you don’t offer then it’s not a good lead anyway. They can save their time and energy and move onto the next site, but if the user is looking for your service or product then you want them to know so they can dig a little deeper.

Original Content

Let’s face it, creating content can be a lot of work, but you have to think of the long term effects. Google and search engines like when your content is updated regularly, then they know you’re an active business. You will rank higher with SEO if you have content that is updated regularly. 

Whether you’re looking at a blog, a vlog, or podcast, be sure to keep your content fresh and provide information that your customers will find useful. 

Don’t waste your time creating something no one will want to read or listen to.

High Quality Visuals

Although you want high quality images you also need to keep in mind the physical size of the images you’re using. Make sure you compress any large photos before uploading them to your site. Make them as small as you can while still retaining the quality of the image. By shrinking the file size you’ll ensure that your website speed doesn’t suffer and create a lag in loading between pages.

We already discussed how people don’t want to read anymore, keeping the copy short leaves room for good visuals. You can use icons or nice photography but visuals are a great way to convey your message. They’re quick and easy for the user to digest.

I recently put together a guide to help you overcome common web design mistakes that touch on each of the steps above. If you’re looking for a little more information on creating your own website download my free guide today!

Good luck on your new website project and don’t feel intimidated. Take your time, plan it out and don’t skip any steps. You’ll have a website you’re proud of and that will bring you leads in no time!

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