A personal brand doesn’t necessarily work for large corporations but what if you’re a small or mid-size business? CEO’s and founders may not be able to just hide behind their brand anymore and this isn’t necessarily a bad thing.

Many smaller businesses personally know their clients and customers. They take that extra time to understand their needs and provide a superior experience and service. By doing this your clients also learn a little more about you and they understand your stance or viewpoints better, this often helps to sell the service that you’re providing.

By distinguishing a personal brand, people are able to understand what you can do for them.

Here are a few ways to help create your personal brand online:

  • Share your personal experiences within your business consistently and clearly
  • Choose something that you have a strong opinion about that is related to your business and speak upon it
  • Identify your values and skillset and talk about them and why they are important

One thing to remember is that you want to build your brand, be it personal or not, in multiple channels. Don’t build your brand solely on social media, that’s borrowed space. Speak to your clients and viewers with your email list of subscribers, through your podcast with regular downloads, or your website with SEO-indexed content.

These channels will help grow your business and give potential investors measurable stats about your business and its growth.

Is a personal brand beneficial for you?

Before you jump in and start personalizing your brand, you should also think about whether or not this is beneficial for your business.

Many businesses can benefit from the personal brand but not every business needs their founder at the forefront and speaking about their belief systems. Is it beneficial to your business?

Build a consistent message in the right way for your business and if you’re struggling to establish a (personal) brand and would like some help, contact me today and we can discuss it further.

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