Marketing is a critical part of any business, as it is the process of communicating the value of your products or services to potential customers. There are many different ways to market your business, and the best approach for you will depend on your target market, budget, and goals.

Brand your Business

Create a cohesive brand that includes consistent visuals and messaging content. This will create brand recognition and professionalism with your business. A strong brand will get clients to return to you for future services and even create referrals on their positive experiences with you.

You can begin creating your brand with a logo, cut sheets, and social media and grow from there. This is something that you can begin working on yourself or hire a professional to help you create a strong brand that will stand the test of time.

Build a Website

If you don’t have a website, you’re missing out on a valuable opportunity to reach new customers, build credibility, and generate leads.

Build a site that speaks to your ideal customer and gives them what they’re looking for. Before you begin, you will have to determine if you’re going to build it yourself using software like Squarespace or Wix or if you’re going to hire a freelancer or agency.

Depending on your business, your website should include:

  • Business name and logo
  • Contact information
  • Services list and servicing area (if applicable)
  • Pricing
  • Customer reviews and testimonials
  • Online booking or contact form
  • Attractive photos highlighting your work
  • About information describing why someone would want to work with you
  • Links to social media or YouTube pages

Also, don’t forget to set up your SEO, Google Analytics, and Google Search Console for your website. This helps track how people find you and what they do once they get to your site.

Claim Your Google Business Profile

Your Google Business profile (formerly Google My Business listing) is one of the best ways to appear on local maps and search results when potential customers are looking for your services.

This encourages potential clients to click on your profile, learn more about what you offer, and contact you to book your services.

Your Google Business listing will include:

  • Business name and logo
  • Contact information
  • Client reviews
  • Service area

It’s easy to set up a Google Business profile and it’s free! Their software will bring you through a series of prompts, asking for your business name, contact details, and operating hours. You can also add your logo and photos and any other special descriptors, and you’re ready to go.

Set up Social Media Accounts

Social media is free to use and easy to set up. Create business specific pages to allow potential customers to find you on multiple platforms. Keep your messaging clear and relevant to your business and services.

Here are a few tips for maintaining an effective page:

  • Share updates regularly, share offers, reminders, before and after photos
  • Schedule your posts so there is consistency on your page
  • Use original photos and content
  • Ask clients to leave reviews on your page

Create an Email Marketing Plan

An email marketing campaign lets you send mass emails to a specific client list. You can also schedule certain emails at important times. Services like Mailchimp and Constant Contact make it easy to create and schedule your own emails or you can hire a professional to help you with this.

Email marketing campaigns can include some of the following:

  • Update clients on useful information
  • Offer special promotions
  • Send reminders for seasonal services

Manage your Online Reviews

Reviews can be one of the most effective ways to promote your business. Many people seek out reviews when looking at companies that they’re unfamiliar with but are contemplating hiring.

To get more reviews, we suggest:

  • Identify your happiest clients. Go through your past clients and find the ones who ask for services most often or give you the best feedback ratings. Many of them may be willing to leave you a good review online.
  • Ask for reviews. When you send follow-up emails, include a link to your Google Business profile where satisfied customers can leave a review. Encourage them to use lots of detail, too. 5-star reviews are great, but 5-star reviews with a description of your great services are even better.
  • Say thank-you for positive reviews. When a client takes the time to leave a kind review, respond with a quick thank you! It only takes a moment, and it makes your client feel even better about your business.
  • Respond to negative reviews. Not every review will be a good one. Always respond to negative reviews quickly and try to make things right. If you can fix the problem, you’ll win over unhappy clients by showing you actually care about them.

Invest in Digital Ads

To reach a larger audience, you can invest in digital ads. These ads promote your business by appearing on search engines or social media.

Search engine ads like Google Ads can be as simple or complex as you would like them to be. They can be text or specially formatted and the system offers a plethora of demographic options to help you reach your target audience.

Social media ads, such as Facebook or Instagram ads, will appear within user feeds. These will look like a normal post but state that they are sponsored. These can include links to send people to your shop for more information or to purchase.

Both ad options offer clear analytics so you can see what is working and what isn’t and both can be very affordable or can be quite robust, depending on where you’re at in your marketing plan.

No matter which marketing strategies you choose, it is important to have a clear understanding of your target market and your goals. By tailoring your marketing efforts to your specific audience, you can increase your chances of success.

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