Your food is great.
Your business shouldn't be the thing holding you back.
For restaurant and food truck owners who are tired of looking amateur online, guessing at their marketing, and losing customers to places with worse food but better branding.
Sound familiar?
- You're posting on Instagram whenever you remember to, with no real plan — and it shows
- Your website (if you even have one) looks like it was built in 2015, or not at all
- You're losing customers to competitors who aren't better, just more visible
- You don't have time to "figure out marketing" between prepping food, managing staff, and just trying to keep the lights on
- Every dollar matters, so you can't afford to guess wrong on where you spend your time or money
- You know your brand could look professional — you just don't know how to get there, or who to trust to help
You didn't get into the food business to become a graphic designer, social media manager, and marketing strategist. But right now, that's what running one requires.
I've seen the inside of this industry —
not just the outside of it.
I run The Food Truck Underground, where I dig into what it actually takes to survive in this business — the margins, the burnout, the wins nobody talks about, and the mistakes that quietly sink good operators. I talk to owners like you every week about what's actually breaking in their business.
That's the lens I bring to your branding and marketing: not "what looks cool," but what actually gets more people in the door, more orders placed, and more repeat customers — without adding more to your plate.
What working together actually solves
Stop looking invisible.
A brand and online presence that makes people stop scrolling and choose you — before they've even tasted the food.
Stop guessing.
A clear, simple marketing plan built for your actual bandwidth, not a 40-hour-a-week social strategy you'll abandon in two weeks.
Stop losing customers to confusion.
A menu, website, and social presence that make it obvious what you sell, why it's worth it, and how to order — right now.
Stop doing it all alone.
Someone who understands the business side of food service, not just the design side — so the solutions actually fit how you operate.
From start to finish
Our process is built on collaboration and transparency.
We take care of the details, allowing you to stay focused on your vision.
01 | DISCOVERY CALL
I will setup a call to chat through your current business goals, needs and what I can do to help build or refine your brand identity. I will provide you with detailed information about my studio, services, process and portfolio when requested.
02 | CREATIVE DIRECTION
During this phase, you will complete a comprehensive brand survey, after which I will use your responses to create two mood boards for you to select the creative direction.
I’ll work to develop design concepts that captivate your target audience & get your competitors talking. Through a strategic lens, I will present one concept in a thorough brand presentation, including examples of your new brand in action.
I strive for perfection every time but revisions are an essential part of the brand design process.I look forward to hearing your feedback and will complete the revisions requested, putting your mind at ease.
Once you have signed off on your project, all your files will be packaged and your new Brand Guidelines Document completed. Upon submission of your final payment, all your files will be uploaded to your Dropbox folder.
FOUNDATION
For emerging businesses seeking essential brand elements to launch with confidence, this package includes:
- 2 Mood Boards & Creative Direction Presentation
- 1 Design concept
- Logo Suite: Main logo, alternate logo, and brand mark
- Brand color palette
- Brand typography (font files must be purchased separately)
- Brand Guidelines Document, Mini Brand Style Guide and Asset File Guide.
- 2 Revisions
Timeline: 2-3 weeks
STARTING AT
$550
ELEVATION
For growing companies ready to refine their visual presence and strengthen market positioning, this package includes:
- Everything from the Foundation
- Brand Illustrations or Icons
- Brand Pattern
- Social Media assets, including branded profile assets for two pages, 5 post designs, and 5 story designs.
- 1 Print collateral design
- Brand Guidelines Document, Mini Brand Style Guide and Asset File Guide.
- 2 Revisions
Timeline: 4-6 weeks
STARTING AT
$1550
TRANSFORMATION
The complete brand evolution – from deep strategy development to comprehensive visual identity systems that position you as a category leader, this package includes:
- Everything from the Elevation
- Brand Strategy Development and Presentation: Competitor Analysis, Consumer Profile, Brand Positioning and Brand Messaging
- 2 Print Collateral Pieces, such as business cards or letterheads.
- 2 Digital Designs, such as banner ads, email signature, podcast cover, and more.
- Brand Guidelines Document, Mini Brand Style Guide and Asset File Guide.
- 2 Revisions
Timeline: 7-8 weeks
STARTING AT
$2900
A La Carte Options
Branded Logo & Icons
Branding gives your business a personality and helps you define yourself within your industry. We will help you create or refresh your brand and give your business a well-defined and effective identity.
Website Design
No restaurant is complete without a well-designed and fully responsive website. We will take the time to create a customer path providing a site that is easy to navigate and offers the information that customers are looking for.
Branded Promo Products
Let your brand shine with beautiful products your customers will want to tout! We will work together to select the products that are right for your restaurant and help to generate interest in your business.
Branded Marketing Material
Whether you're looking for a flyer, an advertisement, or a business card, we have you covered. We will custom-design physical or digital marketing pieces to help get your restaurant noticed.
Website SEO
You have a beautiful new website but now you need to drive traffic. We can help navigate the world of search engine optimization, research industry keywords, and get your site noticed.
Curated Social Media Posts
Creating a good social media strategy and content doesn't have to be difficult. We will create professionally designed, branded posts to create a cohesive look between all of your marketing efforts.
You built a food business you're proud of.
Let's make sure it looks like it.
You’ve built a restaurant or food business rooted in sustainability, farm-fresh ingredients, and a zero-waste mindset. But does your branding reflect that? Today’s diners don’t just eat with their taste buds—they connect with brands that share their values.
That’s where I come in.
Let’s create a brand as authentic, sustainable, and memorable as the food you serve.
Ready to bring your vision to life? Let’s chat!